Break the Mold with
Size-inclusivity can make or break a brand’s success. With the plus-size market on the rise, it's more important than ever for brands to embrace diversity, make bold moves, and drive real change.
Enter Fluffi. We’re the trailblazing agency bridging the gap between brands and the plus-size community. It’s our mission to educate companies on the importance of size-diversity and empower them to make a real impact.
We know that having a deep understanding of the plus-size consumer is key. That's why we offer speaking services and free resources to help your team understand the unique needs of this growing community. We'll also help your team confront fatphobia so you can foster a culture that translates to real change—and real success.
A Leading Voice in
At the forefront of the size-inclusive movement, founder Beth Hitchcock draws on her wealth of experience in the fashion industry as a model, stylist, and art director to deliver powerful speaking engagements. Her passion for size-inclusivity and firsthand knowledge of the plus-size market empowers fashion brands with invaluable insights on fatphobia, consumer behavior, and size-inclusive best practices.
Connecting with Consumers
Beth's Connecting with Consumers educational program guides brands on authentic audience engagement across all touchpoints, including social media, e-commerce, events, and community partnerships. Through her expert insights and firsthand knowledge of the plus-size market, she helps your team understand the wants and needs of these consumers, build impactful connections, and foster a loyal customer base for sustainable growth.
As a Size-Inclusive Ambassador, Beth represents your brand at various engagements, delivering educational and inspirational talks on size-inclusive topics. With her captivating speaking style, Beth amplifies your message and establishes your brand as a leader in the industry.
As a dynamic keynote speaker, Beth delves into the realms of overcoming fatphobia, understanding the plus-size market, and shaping the future of size-inclusivity. Her invaluable insights will leave your audience motivated, enlightened and empowered. Book Beth to unleash an unforgettable wave of motivation and transformation on your audience.
Looking for a size-inclusive expert to join your panel discussion? With 15+ years of experience, Beth brings deep insights to every conversation. Her fearless point of view leaves a lasting impact on audiences, emphasizing the importance of body diversity in fashion.
Unlock the Power of Inclusivity
with Our Evergreen Resources
Our evergreen articles on body diversity are the key to unlocking your brand's potential in the plus-size market. Dive into our resources and build inclusive campaigns that drive results.
Plus Size Terminology
Size-Inclusive conversation is still a relatively new concept when we consider that until recent years, society’s beauty standards predominantly revolved around a narrow range of body types. It is understandable that terms, words and descriptors are still easily misunderstood. These are some words, terminology and labels that are commonly used to discuss the inner workings of the plus-size community as a whole.
Key Qualities from the Plus-Size Community for Brands to Implement:
When envisioning fashion and its underlying connotations, terms like “exclusive” or “aspirational” often come to mind. However, the plus-size community is trailblazing a new narrative–one that fosters inclusivity and empowerment. They are carving out a safe space where people can unabashedly be themselves and proudly occupy space in an industry that has, for too long, marginalized them. As society becomes a more inclusive world these are some of the qualities that the plus size community has built their community on and something that we can all embrace for a better future.
Shopping While Plus Size
Plus-size women have all received this well meaning advice from their smaller friends. But for women above a size 12, there’s an invisible labor that goes into putting together outfits that the fashion world would deem stylish. We can’t just pop into a Nordstrom or Zara and buy off the rack. We have to hunt down pieces online, spend extra money for shipping, and carefully study measurements to find things our friends can buy with ease. Shopping is easy and fun when you’re thin, but for those of us above a size 12, it's a whole different experience. It is time for brands to confront the harsh reality faced by plus-size shoppers–a frustrating experience that damages self-esteem and hinders the establishment of lasting brand relationships. By neglecting to offer bigger sizes in stores, brands not only hurt their customers but also undermine their own growth potential.